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David De Angelo will eradicate your inner wuss and develop your inner game.Three markets, three revenue streams, one money-sucking scam.

Customers are buying a shame-based product, one that shames them for their shortcomings, and then brings on a shame hangover for having fallen for the pitch.

Organized protest would be like an uprising of the penis-enhancement market; no one wants to self-identify.

These untrained relationship experts aka spokesmodels aka marketing reps can be found dispensing advice and cross-selling product all over the web.

At Your Tango and at e Harmony and Plenty of Fish, each pushes out advice articles.

Its owners claim to have made 0 million telling women what they’re doing wrong.“10 Ugly Mistakes” began appearing at the bottom of my gmail several years ago, and, as was its intent, registered in my peripheral vision as “women are ugly mistakes,” which, in fact, is the subtext for all of Catch Him and Keep Him’s earnest just-trying-to-save-you-from-yourself products.

Three closely intertwined, alliteratively named entities have cornered the fear-based market in matters of the heart and converted it into cold hard cash: Christian Carter (Catch Him, Inc.), Rori Raye (Have the Relationship You Want, Inc.), and David De Angelo (Double Your Dating).

That this game of keep-away should be so homologous to what it aims to cure is entirely intentional.

The free newsletter pumps out emails promising secrets that never are revealed, and won’t be, whether you buy anything or not. The live seminar DVD material takes the same teasing format, with extremely short tracks that mainly lead up to rhetorical questions that, it is hinted, are sure to be answered on the next track, or perhaps in the next set of DVDs.

Install adblocker, clear your cookies, it doesn’t matter; they’ll be back.

The ads point to the Catch Him and Keep Him website.

There was a newsletter teaser to promote the ebook and the DVDs, and tantalizing clips on You Tube of rowdy seminars with successful PUA thought-leaders.