Schofield and Willoughby presented pre-recorded links in between compilations of the past week's programming.
Weekend editions were introduced on 20 March 2010, but have since been dropped from the schedule.
Four regional ITV companies made pilot shows to bid for the national contract: The first episode of This Morning aired at 10.40 am on 3 October 1988 and finished at 12.10 pm, live from the Granada studio inside the Albert Dock in Liverpool.An industry insider believed the idea would not work and would be pulled by Christmas 1988, but despite This Morning being launched with no publicity its ratings quickly rose to a daily average of two million viewers.The show was originally presented by Richard Madeley and Judy Finnigan for more than a decade after its launch, This Morning is currently hosted/presented by Phillip Schofield and Holly Willoughby from Monday to Thursday, with the regalars Friday hosts' Ruth Langsford and Eamonn Holmes hosting it every friday,and has aired on ITV since 3rd October 1988, making it one of the longest running daytime programmes on British television.Numerous celebrities have made guest appearance on the show over the years.To end the first series, in 1989, the show was presented via satellite from Disneyland, California.
Produced by Granada's Field Producer, Brian Thomas, the set was built directly in front of 'Sleeping Beauty Castle', a first for Disney, and the show even included a 'live' interview with Mickey and Minnie Mouse. The 'special' week achieved the highest 'daytime' viewing audiences outside of a Royal Wedding In March 2010, This Morning and ITV had announced that the show would run from five days a week to seven days a week, with two brand-new one-hour shows broadcast on the weekends.In the summer of 2017, Willoughby and Schofield were absent for the summer holidays, therefore Holmes, Langsford, Clark-Neal, Hammond and Geri Horner alternated.In July 2017 at the start of the Summer series, new titles were made to suit Langsford and Holmes presenting the show.Keith Lemon presented the weather from the show's famous floating weather map, while Stephen Mulhern presented various items including 'The Hub Sub' (The Interactive 'Hub' on a submarine).During the summer of 2015, Marvin Humes and Rochelle Humes presented This Morning, however they were later replaced by Gok Wan and Jenni Falconer.On 1 March 2010, This Morning began an interactive cooking event, named This Morning Cook In!